How Should You Create Your Digital Marketing Planning?
How Should You Create Your Digital Marketing Planning?

How Should You Create Your Digital Marketing Planning?

Digital marketing, which covers all the activities you do on the Internet, includes many concepts. These include having a website, search engine optimization, social media marketing, content marketing, e-mail marketing and many more. The fact that the list is quite long shows us that digital marketing requires expertise in itself. Along with social media advertising, your visibility in search engines and your SEO efforts form the basis of digital marketing.

The fundamental question on many business owners' minds is: With digital marketing so comprehensive, where should we start?

In a successful digital marketing plan, you must define a detailed roadmap that includes campaigns and actions. Here are the questions you need to answer on the roadmap before moving on to the plan:

What are your short-term business goals?
What are your medium-term business goals?
What are your long-term business goals?
What are your strategies?
Which channels will you use?
What will your action and development process be like?
How much will you invest and budget?
What will your timing be like?

A company that can answer these questions will have created its first priority roadmap. But there are some analyzes that need to be done in order to answer these questions. The digital marketing plan emerges within the scope of these analyzes. Let's take you step-by-step to create your digital marketing plan. And let's draw your roadmap together!


You need to examine where your brand is now. These include criteria such as the general situation of the country, market situation, other companies in the sector, competition situation and competitor analysis. While revealing the current status of your brand, you should evaluate it in every aspect. Before you can look at the concept of your brand "now", you must examine the strengths, weaknesses, opportunities and threats. This concept may sound familiar to you from somewhere. Yes, WE ARE TALKING ABOUT SWOT ANALYSIS!

We can explain the current situation analysis with some more concrete examples. For example, is your website user/customer oriented? Do you have a blog section and do you use it actively? Where are you on social media platforms? Where does your website stand in search engines?


You should determine which goals you want your brand to achieve as a result of digital marketing activities. You may have goals such as increasing your brand awareness, reaching new customers, gaining satisfaction from old customers, increasing your sales and so on.


In this step, you should determine how your brand will achieve its goals. Let's explain what our strategy will be with concrete examples. Which social media platforms will you focus on? How can you benefit from Google? In which keywords will you stand out with search engine optimization (SEO)? Your strategy might even be email marketing. The methods you choose here will also determine your resources.


By setting all these goals as short, medium and long term, you can focus on more realistic results. In addition, sticking to your roadmap on the concept of time will make your work easier. You should make the right timing and budget planning for your strategies. An effective budget control and efficient time management will come to the fore. To do this, you must know your target audience well. We can proceed with some more concrete examples. What is the benefit of your product or service? Which campaigns do you intend to announce? Who buys your product or service? How do you intend to measure your success?


You should determine the tools for the feedback from your customers. Let us explain this by giving a concrete example. For example, your social media marketing strategy. You have created a marketing campaign via SEM to market your product or service. You can use social media analysis tools to monitor the returns of this campaign. The main point is that you can follow it digitally. It is your reporting of the purchasing behavior of your target audience.


We did the reporting of the feedbacks at the step of taking action. Of course, it is important to analyze all these returns. However, more detailed information is needed for brand loyalty. For example, how many people bought your product or service this month? Did they show repeat buying behavior? How many people did your brand attract? What is being talked about on social media platforms about your brand?At the beginning of our article, we drew a roadmap and summarized it. However, we needed 6 detailed steps to implement this roadmap in digital marketing. All these steps are necessary to create your digital marketing plan. One step is not independent of the other. When the sequence and methods are followed correctly, you will have a successful digital marketing service.

You can consult Ocopix Advertising Agency for your questions.